HK-based web design and web development team
We're so glad you've found us!
If you are struggling with a web design and web development project, or are looking for a way to improve your online presence, you have come to the right place!
At Grayscale, our professional team of web designers, developers, UX researchers, and project managers all work together to craft an on-brand online presence with exclusive identities for your projects, big or small.
Why Grayscale?
We
deliver
Goal-oriented
Every user is unique, and so is every web design and web development project.
We always make sure we fully understand your goals and users before we start the design and development process. One of our service objectives is to achieve the project goals by analysing and supporting your users to efficiently complete their tasks.
In all Grayscale projects, clients are brought closer to the goals.
Tailored solution
In a sea of websites, what makes people feel connected to yours?
As one of the first user-centric web design and web development agencies in Hong Kong, we constantly work closely with every client to find the best solutions. It is all about balancing budget, brand values and, above all, you and your customers’ needs.
All our UX and UI designs are fully customised to make sure your online presence and refreshed website stands out from the crowd. Not only can we translate your existing offline identity onto the web, but help you create a brand identity from scratch.
Flexibility
Project evolves and progressive insights become apparent as time goes by. The last thing anyone wants is an iron-clad scope with no room to accommodate change. Our contract is open-scope by default so we can pivot and rise to the occasion as your team discovers new challenges.
Bring solutions to life
We offer a broad selection of services. Consider working with Grayscale on:
- Content management system development, e.g. WordPress
- Prototyping / MVPs
- Responsive web design and web development
- User experience (UX) research and design
- User interface (UI) design
We also have in-house staff to help with:
- Brand and corporate identity design
- Custom iconography
- Graphic and animated graphic design
- Logo and communication collaterals design
- Translation
- Typography design
Grayscale can help you find a partner for:
- Copywriting
- Custom application development in PHP
- Domain registration
- Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
- Social media marketing
- Web hosting
How to start a web project?
Have you ever wondered:
- Do I need to build my website from scratch, or can I just revamp the current one?
- Can I have some tips for writing the project brief and outlining the scope of work?
You are not alone! Many a time we have heard them, so we have selected the top three frequently-asked-questions, also known as the project manager’s struggles when it comes to website project planning and preparation.
Team Grayscale has also prepared a list with more frequently asked questions for web design and web development projects. Feel free to study it ahead of time, or simply reach out to us.
1. What is the first step to writing a project brief?
The rule of thumb is to share your project goals and what you are looking for. If you are not sure what you are looking for, think about:
- What should this website project do for you?
- Where do you get the design or feature references from?
- What features and/or technical specifications does your new website need?
- Do you have a hard or soft deadline?
- What budget do you have in mind for the project?
2. How much does a website cost?
The cost depends on three factors: type of website, design and technical complexity, and mode of service.
For instance, creating a single language one-pager profile website on WordPress with a freelancer requires less investment than a multilingual eCommerce marketplace on a customised back-end with a consultancy firm. At Grayscale, the investment usually lies anywhere between a few ten thousand and over a million dollars. For more information, feel free to take a look at our list of frequently asked questions about web design price.
3. How much time does it take to build a website?
Project lead time hinges on design and technical complexity.
Duration of the design phase tends to change based on complexity of the layout, number of iterations, and other branding requirements. This phase can take anywhere from half to three months.
For the development portion, it often takes our developers four weeks to finish the basic and necessary coding work. Again, this depends on the technical complexity, such as the number of pages and functionality required. For more complex projects, the timeline may be extended to 10 weeks or more.
Interested to know more? Let’s take a look at our work process!
“First, they went out of their way to research our field and understand our needs; and then they were great to work with – knowledgeable, authoritative, skilled and efficient.”
— Niall Donnelly, Boase Cohen & Collins, Solicitors & Notaries
5 reasons to hire a web design and web development agency for your business
It is always challenging to choose, amongst fairly-priced freelancers, a professional agency or in-house team when it comes to a website project. Each partnership has its own unique benefits and challenges.
1. A web design and web development agency tailors your website to the user’s journey
Providing users with a smooth, engaging online experience is both a foundation and booster to your digital marketing campaigns.
To naturally lead website users to conversion through CTA buttons, promotional links, or even a contact form, an agency approach is best. It will cover UX research and UX/UI design, applying extensive expertise to offer tailored web design and browsing experience.
You may already have some insight into your potential and returning customers, but a web designer will know what they want from your site and how they navigate through your desktop and responsive website.
With Grayscale, this means your users can travel through different points of interaction, and pages, without confusion. We understand that each project is unique, so we always make sure we understand your goals and users well before designing and developing.
2. A web design and web development agency gives you the look-and-feel together with the functionality you want
You only get seconds to capture the attention of your customers. An on-trend, responsive website design is your first conversion booster.
To make your website stand out from the crowd, a web design and web development agency can create your site in a custom way, so your online presence is not limited by ready-made design solutions and predefined features. This is how our Pilgrim’s Guide project stands out from the rest.
Working with a web design and web development agency, you can go beyond the limited capabilities of a DIY website — partial eCommerce functionalities, integrations with third-party services, custom responsive web design features and so many more that you need, whether now or in the future.
Agencies featuring a professional team of web designers and developers will also be able to execute UX research and design, streamline the overall design and technical set-up, and take care of bug fixing and maintenance after launch.
3. A web design and web development agency offers a combination of services
Partnering with an agency that offers multiple services can free you from hiring multiple professionals to execute a single project. Instead of going through hundreds of steps to create job listings, research on suitable applications, execute and monitor technical set-up, handle deployment and so forth, you can focus on running your business and taking care of your customers.
As a web design and web development agency, Grayscale employs a family of professionals, such as web designers, web developers, project managers, and copywriters, to offer full-service solutions: consultancy, UX research, UX/UI design, responsive web design, front-end and back-end development, maintenance, and so on. We are proud to add another to the long list — we design our own typeface!
4. A web design and web development agency uses the latest technology and programming language
Technology and trends in the field of web design and development evolve more rapidly than you might think. An agency specialised in website design and development focuses and dedicates their time to learn about the latest strategies and techniques for designing better websites. And this is why we love what we’re doing!
When you hire a web design and web development agency, ensure your website is designed and manoeuvred by professionals with up-to-date industry knowledge and standards.
5. No accountability worries with a web design and development agency
Agencies, regardless of their size, have established a reputation in the industry. Upholding and maintaining positive feedback and reviews amongst industry peers and customers will hold them accountable for the offered services.
Public reviews written by satisfied customers oftentimes demonstrate the agency’s capabilities and commitment to high-quality deliverables and successful client relationships.
With all this information, you will be able to determine who meets your needs best — or even exceeds your expectations.