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Privacy Policy

How Grayscale handles your data

Last updated: 13 September 2020

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or contact Grayscale Limited (“Grayscale”).

Personal Information we collect

When you visit Grayscale, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse Grayscale, we collect information about the individual web pages that you view, what websites or search terms referred you to Grayscale, and information about how you interact with Grayscale. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies.
  • “Log files” track actions occurring on Grayscale, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse Grayscale.

Additionally when you contact or sign a contact with Grayscale, we collect certain information from you, including your name, address, email address, and phone number. We refer to this information as “Contact Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.

How do we use your Personal Information?

We use the Contact Information that we collect generally to fulfil any business dealings with Grayscale (including processing your payment information and providing you with invoices). Additionally, we use this Contact Information to:

  • Communicate with you;
  • Screen for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise Grayscale (for example, by generating analytics about how our customers browse and interact with Grayscale, and to assess the success of our marketing and advertising campaigns).

Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers interact with Grayscale — you can read more about how Google uses your Personal Information on their Privacy & Terms page. You can also opt-out of Google Analytics by installing the add-on for your web browser.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Do Not Track

Please note that we do not alter Grayscale’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Hong Kong and the United States.

Data retention

When you contact or sign a contract with Grayscale, we will maintain your Contact Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Suite 1407C, Sea View Estate Block B
4–6 Watson Road
North Point, Hong Kong