User experience (UX) and user research Hong Kong

Why work with Grayscale?

We love creating good solutions through structured UX research and design!

As one of the first user-centric design agencies in Hong Kong, we use knowledge, research, expertise, and creativity to create awesome user interface (UI) and user experience (UX) design your users will love. All of our designs are backed by UX research findings and are fully custom to make sure your brand stands out from the crowd.

Throughout the project, our team will continuously work with you to find the best design, while still maintaining a balance between you and your users

Understanding that each project is unique, we work in a structured yet flexible way, and always make sure we understand your goals and users well before we start designing and developing.

Our services for your UX project

UX research is the study of a user’s emotions towards using a product, system, or service.

At Grayscale, we use user research and custom design to create the most suitable user journeys. Backed by our findings, our design and development solutions enable you to create great websites, apps, or tools that convert, hence meeting your business or operational goals.

We focus on making you and your organisation successful. Whether it is branding design, UX research and design, app or intranet design, front-end or back-end web development, our goal will always be to help you make a difference in your industry.

Why should you consider UX or UX research?

UX – also known as user experience or design research, includes a variety of techniques to add context and insights to the design process. It helps you discover and analyse not just users’ behaviour and needs, but also their motivations which, in turn, helps your team to outline a better product strategy and design.

The goal of UX research is to inform the design process from the perspective of your end users. Backed by the findings from Design Management Institute, products with a good, higher quality of UX sell better, and thus help you outperform your industry peers. This applies to your website, app or other digital products too. It’s fair to say that UX research improves understanding of your products and end users, informs project development and user design, and elevates your project.

Research and its findings can be applied at any stage of your project’s design process. After all, UX research is about finding insights to give your users the best solutions. It serves as a guide to the successful design that your website/app project needs the most.

In a UX research and design project, specialists will follow a specific methodology to identify how your website/app project can meet the needs of your end users, and then synthesise these findings to enhance usability. In other words, our UX researchers will gather data, and use that data to reach new conclusions, so as to inform your project.

1. It is irrelevant to my project

What UX research gives you is an in-depth understanding of your users, and how to design and develop a website/product that is relevant to them — after all, a website/product will never be a success without user engagement.

2. I know my users well, even without UX research

Practices such as analytics and A/B tests, help us learn more about the users and outline the user personas. But knowing your user’s preference may not be enough to gain new insights, find problems, and reach new conclusions for your project. Insufficient information may even lead to wrong assumptions about your users.

A good way to understand their thoughts is to let them speak their own mind with the help of UX research. User experience research can serve as the foundation of your website/product design and development.

3. Research is time consuming and a waste of resources

Nobody wants to invest a vast amount of money and time on avoidable issues and rework. UX research is the best way to give you a clear vision of what website/product to build and which features to prioritise.

Conducting research also gives you insight into your users’ goals and mental models which, in general, help develop clarity around your project. This prevents you taking unnecessary steps of development based on guesses and assumptions. UX research is a great tool to save your company valuable time and resources.