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A quick guide to SEO keyword research

SEO keyword research is a good first step in creating your SEO strategy.

When trying to increase your online visibility and boost traffic, optimising content for search engines is as important as enhancing the application’s UI design. Previously, we shared some ideas on how to create impactful website content.

In this SEO keyword research guide, we will walk you through the process of identifying and incorporating the right keywords to boost your SEO performance.

Step 1️⃣: Brainstorm primary keywords

Put yourself in the shoes of your audience. What are you offering to your audience, and what questions would they ask when searching for products or services like yours?

By identifying primary keywords from their questions, you create the foundation for a successful SEO strategy.

Step 2️⃣: Dig deeper into keyword analysis

Conduct a competitor gap analysis and create a solid list of potential keywords.

Start by identifying your main competitors in the industry, and analyze their content. Pay attention to their backlinks and keyword strategies to pinpoint gaps in their keyword targeting.

You can examine the top-ranking pages for your chosen keywords to understand the type and quality of content your competitors are producing, and the quality. This includes aspects such as their content structure, multimedia elements, and backlinks.

Step 3️⃣: Figure out how to beat your competition

After understanding the strengths and weaknesses of your competition, you can tailor your SEO approach accordingly.

Based on the findings of your competitor anyalysis, compile a list of keywords that your competitors are ranking for but you are not, particularly focusing on high-volume and low-competition terms to gain a competitive edge.

Review your business goals and past SEO efforts, aligning the chosen keywords with your overall strategy and objectives.

Step 4️⃣: Analyze your keyword ideas

Evaluate the search volume and keyword difficulty of your selected keywords.

Tools like Semrush or Ahrefs help analyze your keyword ideas by providing insightful metrics so you can better understand the potential of chosen keywords.

💡 Targeting high-volume keywords with low competition can maximize SEO efforts, increasing organic traffic. 💡

Step 5️⃣: Prioritize money-making pages with traffic potential

Now that you have a long list of high-potential terms, categorize these keywords by user intent (informational, navigational, transactional).

Match them to your money-making pages, ensuring each page is optimised for relevant, high-intent keywords.

Final thoughts

SEO keyword research is one of the most common tools for enhancing SEO performance and driving organic traffic. By strategically identifying, analyzing, and prioritizing keywords that align with your business goals and audience intent, you can create a powerful SEO strategy.

Feel free to reach out to Team Grayscale if you’re interested to explore more on SEO keyword research and strategy.