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Cathay Pacific

Cathay Pacific

A driver for positive change amongst Cathay staff

Cathay Pacific’s People team was looking for a way to re-think and re-imagine employee recognition programmes. “Employee of the year” awards had become outdated and ineffective—so they turned to Grayscale and e3 to bring in fresh ideas.

Client Location

Hong Kong & global

Industry

Aviation
Human Resources

Scope of Work

Web design & development
Long-term maintenance

The Brief

A driver for positive change

Cathay Pacific’s People team was looking for a way to re-think and re-imagine employee recognition programmes. Their existing “Employee of the year” awards had become outdated and ineffective.

Together with change agency e3, Grayscale developed and worked out the concept of Work Well Done: an online portal which makes it easy for employees to recognise each other for doing great work.

“We couldn’t have done it without you—you’ve brought immense value to our team and Cathay Pacific!”

Jared King, founder of e3

8,500+

compliments shared

2

award ceremonies

5

years online

Design Process

Easy to compliment, easy to manage

Grayscale designed a portal which makes recognising good work really easy, and employees are actively creating and sharing content.

The portal is built on the versatile content management system WordPress, which makes management of the tool by the Cathay project team very easy.

Since the start of the project more than 8,500 compliments have been shared online and 2 award ceremonies have been organised.

Ongoing maintenance

Growing and evolving over the years

Since the start of the project in 2016 we have added various functionality elements, making the platform more interactive (such as “like”, “nominate”, “cc their manager” and “vote”) whilst keeping the core function (“nominate”) central in the design.

Post-mortem

Why we love this project

This is simply one of those projects which has everything: a cause working hard for (employee satisfaction), a “mature” client where we can do user research and testing (greatly improving the effectiveness of the design), and a truly great client and project team.

“This is simply one of the most successful internal projects we have ever done.”

Jared King, founder of e3